Building Your Brand Socially
Conversations about your brand and your products and those of your competitors are happening online right now. Learn how can you listen, engage and build your brand socially.
Personal Branding and Social Media Marketing is a complete lifestyle change. It involves getting in the habit of sharing information publicly as opposed to privately, and this may seem overwhelming for many at first. Personal Branding expert Kristen Ruby will present how to build a personal brand and transition into a “social” lifestyle and how individuals can establish leverage social media to establish credibility as opinion leaders in their respect industry. Additionally, Kristen will describe the important steps to navigate through the Personal Branding process, from creating your online presence to maintaining and expanding network connections.
Social Media Externally & Internally
Your brand has many audiences – clients, partners, new customers, but social media affects internal employees too. Hear the latest on internal shifts and collaboration in the workplace.
Measuring the Bottom Line Impact of Social Computing inside an organization is no easy task but Daniel W. Rasmus can help. The business value of any horizontal collaboration technology is almost impossible to predict. The equation becomes even more complex when individuals introduce their own tools. Although it may be nearly impossible to predict a return, it is not, however, impossible to measure results. This talk will explore the issues related to measuring the value of enterprise social computing and suggest ways forward for organizations who want to understand how social computing is affecting their bottom line.
Measuring, Monitoring & Authenticity
In 2010 Social Media Analytics are here and you need to know what, where and how to measure them. It’s critical to act on this data while being authentic to yourself and your brand.
Speaking on Search Engine Benefits for Small Businesses, Dr. Udi Schlessinger will elaborate on the analytical world of search engine rankings. Most small businesses owners don’t realize how much they stand to gain by improving their search engine rankings. Imagine you are a young attorney in Seattle who’s just starting his practice and does not have a large client base – and yet you appear first whenever someone searches “Seattle Attorney” in Google, Yahoo and Bing. After all, when people look for service providers, they include their geographic area as well and it won’t be relevant to them finding a provider that lives elsewhere in the world. Not surprisingly, this would dramatically affect the attorney’s business. The good news is, for many, if not most, businesses improvement is possible! We will discuss the basic aspects of SEO for local search and how you can use this to your advantage.
The Future of Social Media
Darren Williger’s keynote presentation on Social Media of The Future will enlighten you into trends and technologies that will impact how we work now and in the coming years. Technology lends itself towards social media. Staying one step ahead of the game can put your business light years ahead of your competition.
Darren will provide an entertaining and engaging historical perspective that lead to visions for the future of social media. From the Sumerian’s pictographic clay tablets, homing pigeons and foot messengers, all the way through to the telegraph and telephone, and Wi-Fi computing, humankind has embraced group learning and communications. Our first “online” social networks developed through the phone system and those channels have merged and evolved with Web technologies. How are these early channels leading us into new areas to build stronger relationships with employees, partners, and customers?
Businesses who understand transitions from disruptive to enabling technologies have a head start on success. The future of social media will be led by organizations that think beyond today’s popular sites and platforms. The future of social media enhances communications by emphasizing the human component, taking you just one step closer to connecting with your friends, family, suppliers, and most importantly your customers.
Who are the Conference Organizers?
Fresh Consulting and Eastside Entrepreneurs are organizing SocialMedia 201 to bring together some of the best minds on bringing existing Social Media efforts to new level of engagement and ROI.Read more about us...
Eric [Weaver] recently spoke a social media event I organized. He immediately captivated the audience with his mastery of the subject, his creativity and his very timely jokes. ... I recommend him highly as one of a rare breed of true social media experts.Ean Jackson, Simon Fraser University
Darren [Williger] is a highly motivated salesperson with a great drive to succeed. His enthusiasm and passion for his work are second to none.Ellen Daniel, Dell
Bille [Baty] understands the power of being a "Go-Giver". ... It is a true pleasure to network and do business with Bille as I know he always has my best interest at heart which in turn serves him.Michele Price, Social Media Speaker & Radio Host